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Frequently Asked Questions
What is your current circulation?
Can I
subscribe to Coffee News?
How often do you publish
and where are you distributed?
What's the monthly contest all
about?
How long
has Coffee News been in existence?
How long have you been
publishing in this area?
Can restaurants advertise
in Coffee News?
How much is an
ad?
Why do you
recommend that the ad run for at least 13 weeks?
How do I pay for the ad?
Do I need to design the ad?
Can I change an ad now and
then?
Q: What is your current circulation? back to
top
A: We
begin
publication
in
February
2005 and
will
have
more
information
later.
Check
back
later.
Q: Can I subscribe to Coffee News? back to top
A: You cannot currently subscribe to
Coffee News
. It is a free publication distributed primarily at restaurants, or any other place where you might have some time to read while waiting.
Q: How often do you publish and where are
you distributed?
back to top
A: : A new issue is distributed weekly to restaurants, delis, coffeehouses, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their meals (seen by a high number of readers 3 meals a day!) or relaxing with a cup of coffee. With
Coffee News
, there is no BAD news — only trivia, horoscopes, fun facts, local events, and other fun things that draw attention (like the chance to win gift certificates each month). To see the locations where you can pick up a copy of
Coffee News
, visit the Distribution area of this web site.
Q: What's the monthly contest all
about?
back to top
A: Each week, we hide the “
Coffee News
Guy" in one of the ads. To enter the contest, all a reader has to do is cut out the ad and mail it to our offices along with the entry slip provided, and they are eligible to win gift certificates. We hold the drawing at the end of every month and announce the winner. This has proven to be a very popular contest each month!
This contest is good for our advertisers as well, as it encourages our readers to look through all of the ads in order to find the “
Coffee News
Guy”!
Q: How long has Coffee News been in
existence?
back to top
A:
Coffee News
was originally researched and founded by Jean Daum in
Winnipeg
,
Manitoba
in 1988. To see just which countries are now home of Coffee news Franchises see our World Flag Page. It shows the various publishing countries, Click Here!
Q: How long have you been publishing in this area?
back to top
A: : Our first
Coffee News
editions were published in
Monroe
and Frenchtown/Carleton in February 2005.
Q: Can restaurants advertise in Coffee
News?
back to top
A:
We offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love
to have an ad, they are disallowed automatically. The reason -- a Burger King ad
in Coffee News, for example, would have every McDonald's refusing
to carry Coffee News. No restaurant would welcome their
competitor's efforts to take away their customers right inside their own
premises, so they would naturally kick them out -- and Coffee News
too.
Q:
How much is an ad? back to top
A: Ads in
Coffee News
are less expensive than other print media, so the small businessperson can easily afford to advertise regularly. So unless another business in your "category" of business is already advertising in the edition, it is open to you. That's because all ads in
Coffee News
are “EXCLUSIVES”, meaning only one kind of an ad/service can run at a time in each edition, allowing OUR advertisers to lock out their competition — unlike any other publication in town!
Q: Why do you recommend that the ad run for at least 13 weeks? back to top
A: Your advertising plan should be precisely as long as your business plan. If you are promoting a concert that will be held on Wednesday night, then to buy advertising to run the following Thursday would not be smart. The only thing that might be less smart would be to buy a 13-week advertising schedule for a business that plans to be around longer than 13 weeks. A good ad is a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?
For more, read CoffeeFax #2: Repetition.
Q: How do I pay for the ad? back to top
A: We offer you a lot of flexibility in how you choose to pay for your ad. You may pay for the ad by cash, money order, check,
Visa or
MasterCard. The first monthly payment is due in advance; we will then bill you on a
quarterly basis.
We
prefer
to use
automatic
payment
options
on a
monthly
basis.
Q: Do I need to design the
ad?
back to top
A: If you already have a camera-ready ad -- GREAT! If you don't, well then that's great too because we will work with you to create one.
Q: Can I change an ad now and then? back to top
A: Yes, you can. Just phone or email your ad changes..
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